The Importance of Colour

When someone things about creating a logo for their business one of the first things to get excited about is 'What colour should it be?' Closely followed by 'My favourite colour is..."

But the colour of a logo says a lot more than you may at first think. Colours have different meanings & associations. Have you ever noticed that companies in particular industries tend to have logo's of similar colours?

Think about the emotion you want your brand to invoke in your customer. How do you want to come across to them? What words resinate with your beliefs about your brand?

Red

Ambitious, Energy, Active, Passion, Exciting, Youthful, Power, Love, Warning

Blue

Cool, Natural, Calm, Healthy, Reliable, Tranquility, Stable, Professional, Faith, Reliability, Integrity, Hygienic

Yellow

Energy, Optimism, Happy, Cheer, Warmth

Green

Life, Soothing, Natural, Health, Restful, Balance, Calm, Energy, Peaceful, Restful, Pure, Clean

Orange

Health, Youthful, Attraction, Wealth, Enthusiasm, Happiness, Warmth

Pink / Purple

Individual, Creative, Caring, Sensitive, Luxury, Mysterious, Love, Tenderness, Healing

Black / White / Grey

Bold, Rich, Power, Mystery, Elegance, Goodness, Safety, Clean, Hygienic, Pure

Companies operating in professional services or healthcare may prefer blue colour pallets to reflect their professionalism & trustworthiness. Those launching a range of plant based meals may go for greens & yellows to reflect the naturalness & health benefits of their food. As you can see some emotions overlap into more than one colour, & of courser there is always the near infinite variety of shades & variations that can be used to align your brand with an emotion.

Now more than ever when the writer word is being replaced with images on signage & displays you will see the universal use of colour. Red means danger in any language. Take a look around your own environment to see how colour is used.

Confused about how to use colour to reflect your brand values? We're happy to help you explore the options.